CASS is a certification from the USPS for mailing lists. When we process address lists using software that is CASS Certified, we are able to obtain bulk mail discounts from the USPS. CASS software will standardize your mailing list, update outdated addresses, and verify that addresses are valid and complete. NCOA, National Change of Address (NCOALink®) is a process whereby postal customers can let the USPS know of an upcoming or already-occurred move. This is done so that the USPS knows where to forward First Class mail after the intended recipient has moved. All Right Mailing has access to this data and processes their lists through NCOA to insure the accuracy of the recipient and to obtain postal discounts.
Data Entry
We offer a service for data entry of printed addresses to help create a datafile to be used for mailing purposes. This is especially helpful when only a printed list becomes available.
The printing market options can be large and overwhelming. Let us helps select options for your cards, brochures, envelopes and letterhead that will make your message pop. Gold foiling, perforating and other printing techniques all done on site.
Digital Printing
All Right offers on-site digital printing for your mailing projects. This high quality service allows for the printing of large or small quatities with very fast turnaround at a competitive price. The other advantage is that each piece may be customized to allow for variable information throughout the piece that changes from piece to piece.
Signs, Banners & Wall Graphics
Having multiply wide format equipment options for producing your Banners, lawn signs, decals, window signs and more give us the versatility you need. We can offer not only an array of material to print on but offer suggestions and ideas to meet objectives within your budget.
Graphic Design
With a graphic design work done on site, we not only can give you fast turnaround but allow you to work with professionals that not only know the graphic industry but direct mail marketing as well as postal regulations to obtain the best messaging.
First Class, Standard & Nonprofit
All Right offers all classes of mail as well as the use of our permit eliminating the need to obtain your own permit.
A large array of services can be performed from kitting, and order processing to hand inserting.
Ink Jet Addressing & Inserting
Ink jet addressing of addresses, return addresses and indicia’s with generic and match inserting both machinable and hand work.
List Brokerage
All Right will provide you with the addresses that you need, from basic resident lists to specific criteria searches.
Metering & Stamp Affix
As an option other than permit mail, All Right offers live metering as well as stamp affix for all classes of mail. This might be just what the piece needs to give it that personal touch.
Mail Merge
Personalized letters can be printed inhouse both color and black & white with variable data and match inserted into and outer envelope. Whether it is just a letter or multiple pieces that need to match we handle it all. We use state of the art camera matching equipment to insure the accuracy of match inserting.
Postal Discounts
Through our state of the art software we are able to obtain the highest level of discount on your mailing pieces.
State of the Art Equipment
We are constantly updating our equipment to insure that we are able to process quickly and effiecently and in turn offering the most competitive price available. Although the industry has changed little over the years we like to think we have stayed ahead of the industry.
HIPAA Compliant
We operate with in HIPAA compliance insuring that our medical clients’ needs are met with the scrutiny that is required. This includes regular training and testing of employees, protected secure data practices and outside service compliance evaluations.

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Why Is Direct Mail Still A Great Tool ? There Is No Delete Button For The Mail

We do offer email blasts but caution our clients to both its results and complications that can arise from such a campaign. The internet can be great for reaching specific customers, at specific times, with specific types of messages. But print remains the best for a marketing campaign.

Here are 5 print marketing statistics that every marketer should know, including some that may surprise you.

  1. What about coupons? Millennials prefer print. When shopping for items such as food, OTC medication and beauty care, 61% of e-media and mobile-savvy Millennials use print coupons, more than any other channel. (Source: “2K14 Valassis Shopper Marketing Report”)
  2. 65+ still can be reached only by print mail. While more affluent, college-educated consumers in this age bracket are deeply embedded in digital technology, among those who have not attended college, only 40% go online and just 27% have broadband at home. (Source: Pew Research Center, April 2014)
  3. Direct mail is the number one marketing vehicle for fundraising. According to a YouGov study, direct mail remains the strongest, most effective way for nonprofits to solicit donations. Study results show that 21% of people gave to a nonprofit because of a print solicitation. This is compared to 12% through mass media, 6% through social media, and 10% through email. (Source: “YouGov Giving Report 2013”)
  4. 10% more consumers visit a company’s website because of print. If you want to drive traffic to your website, send mail! According to a survey by the U.K. Direct Marketing Association and fast.MAP, 10% more consumers visit a company’s website because of a print advertisement than an email contact. (Source: “From Letterbox to Inbox 2013”)
  5. Print is seen as more trustworthy. In the same U.K. Direct Marketing Association/fast.MAP study, 56% of respondents said they found printed marketing to be the “most trustworthy” of media channels. (Source: “From Letterbox to Inbox 2013”)

There is a reason that print marketing remains the bedrock of today’s most successful marketing campaigns. Email, mobile, and social media all have important places in the media mix, but with print’s tangibility, credibility and motivating power, it remains the cornerstone of truly successful multichannel marketing.


The new standards will become effective on January 05, 2013. These new guidelines will be for the placement of wafer seals on folded self-mailers. A full description of the rules can be found through the following link

The revised standards are intended to provide mailers more mail piece design options, while balancing design innovation and machinability to improve the overall supply chain. Although the revised standards are not effective until January 5, 2013, the Postal Service encourages mailers to begin the transition now.

Key points in the revised standards include:

  • The final fold must be on the bottom, for oblong pieces, the final fold is on the leading edge.
  • When tabs are used as the sealing method, a minimum of two are required. Tabs cannot be placed on the bottom edge of oblong pieces.
  • New language added about glue as a sealing method.
  • New language added about a variety of optional elements that can be incorporated in the FSM design such as attachments, loose enclosures, perforations, and die-cuts.

We will be glad to email you a copy of these new guidelines. Just simply email doug@allrightmailing requesting the document.

First Class 2nd Ounce Free

It is rare that post office gives anything for free but we will take whatever they give us no matter how small. You can now mail ‘heavy’ first class presorted or automated letters weighing up to 2 ounces and pay only the 1 ounce rate - thus 2nd ounce free. Take advantage and add another insert and get the best bank for your buck. Standard rate still remains the same but allows you up to 3.3 ounces for the same price. Any questions call us at All Right Mailing to receive all the details.

The New Intelligent Mail Barcode (IMB)….
Will it ever be required?...
Do I need to worry about it?

On March 2, 2012 the POSTNET™ Barcode Discontinuation proposed rule was posted on the USPS website. “The proposed rule includes the basis for discontinuing use of POSTNET™ barcodes and allowing only Intelligent Mail® barcodes (IMb™) for automation price eligibility by January 2013. The Postal Service™ understands that many mailers currently use POSTNET barcodes and we are committed to providing information to and working with individual mailers and software providers to ensure that the use of an Intelligent Mail barcode is achievable for all mailing customers.”

All Right Mailing’s software and equipment is fully compatible with IMB and has already run test trials. We will automatically switch our customers over to this barcode when required to by the post office. The changeover has been delayed numerous times and is now looks like it will happen in January 2013. As of right now using the IMB may affect some clients negatively and offers no little or no benefit. When the time comes we are ready with this proposed change and others as they are implemented by the post office.