Why Is Direct Mail Still A Great Tool ? There Is No Delete Button For The Mail
We do offer email blasts but caution our clients to both its results and complications that can arise from such a campaign. The internet can be great for reaching specific customers, at specific times, with specific types of messages. But print remains the best for a marketing campaign.
Here are 5 print marketing statistics that every marketer should know, including some that may surprise you.
- What about coupons? Millennials prefer print. When shopping for items such as food, OTC medication and beauty care, 61% of e-media and mobile-savvy Millennials use print coupons, more than any other channel. (Source: “2K14 Valassis Shopper Marketing Report”)
- 65+ still can be reached only by print mail. While more affluent, college-educated consumers in this age bracket are deeply embedded in digital technology, among those who have not attended college, only 40% go online and just 27% have broadband at home. (Source: Pew Research Center, April 2014)
- Direct mail is the number one marketing vehicle for fundraising. According to a YouGov study, direct mail remains the strongest, most effective way for nonprofits to solicit donations. Study results show that 21% of people gave to a nonprofit because of a print solicitation. This is compared to 12% through mass media, 6% through social media, and 10% through email. (Source: “YouGov Giving Report 2013”)
- 10% more consumers visit a company’s website because of print. If you want to drive traffic to your website, send mail! According to a survey by the U.K. Direct Marketing Association and fast.MAP, 10% more consumers visit a company’s website because of a print advertisement than an email contact. (Source: “From Letterbox to Inbox 2013”)
- Print is seen as more trustworthy. In the same U.K. Direct Marketing Association/fast.MAP study, 56% of respondents said they found printed marketing to be the “most trustworthy” of media channels. (Source: “From Letterbox to Inbox 2013”)
There is a reason that print marketing remains the bedrock of today’s most successful marketing campaigns. Email, mobile, and social media all have important places in the media mix, but with print’s tangibility, credibility and motivating power, it remains the cornerstone of truly successful multichannel marketing.
NEW FOLDED SELF-MAILER RULES
The new standards will become effective on January 05, 2013. These new guidelines will be for the placement of wafer seals on folded self-mailers. A full description of the rules can be found through the following link https://ribbs.usps.gov/index.cfm?page=fsm.
The revised standards are intended to provide mailers more mail piece design options, while balancing design innovation and machinability to improve the overall supply chain. Although the revised standards are not effective until January 5, 2013, the Postal Service encourages mailers to begin the transition now.
Key points in the revised standards include:
- The final fold must be on the bottom, for oblong pieces, the final fold is on the leading edge.
- When tabs are used as the sealing method, a minimum of two are required. Tabs cannot be placed on the bottom edge of oblong pieces.
- New language added about glue as a sealing method.
- New language added about a variety of optional elements that can be incorporated in the FSM design such as attachments, loose enclosures, perforations, and die-cuts.
We will be glad to email you a copy of these new guidelines. Just simply email doug@allrightmailing requesting the document.
First Class 2nd Ounce Free
It is rare that post office gives anything for free but we will take whatever they give us no matter how small. You can now mail ‘heavy’ first class presorted or automated letters weighing up to 2 ounces and pay only the 1 ounce rate - thus 2nd ounce free. Take advantage and add another insert and get the best bank for your buck. Standard rate still remains the same but allows you up to 3.3 ounces for the same price. Any questions call us at All Right Mailing to receive all the details.
The New Intelligent Mail Barcode (IMB)….
Will it ever be required?...
Do I need to worry about it?
On March 2, 2012 the POSTNET™ Barcode Discontinuation proposed rule was posted on the USPS website. “The proposed rule includes the basis for discontinuing use of POSTNET™ barcodes and allowing only Intelligent Mail® barcodes (IMb™) for automation price eligibility by January 2013. The Postal Service™ understands that many mailers currently use POSTNET barcodes and we are committed to providing information to and working with individual mailers and software providers to ensure that the use of an Intelligent Mail barcode is achievable for all mailing customers.”
All Right Mailing’s software and equipment is fully compatible with IMB and has already run test trials. We will automatically switch our customers over to this barcode when required to by the post office. The changeover has been delayed numerous times and is now looks like it will happen in January 2013. As of right now using the IMB may affect some clients negatively and offers no little or no benefit. When the time comes we are ready with this proposed change and others as they are implemented by the post office.